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Soha Sardinia

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Identity for a new brand of luxury jewelry from Sardinia which I made as the head graphic designer at the Design Laboratory. This project involved coming up with the name, identity, website, and packaging for the brand. The word Soha is a specific lasso used in a Sardinian festival – and so from the name came the concept of having a rope-like ligature between the o & the h. As a new brand it encapsulates Sardinian heritage with a contemporary twist. The retail space was developed by the product design department.
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Les Visionnaires

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The invitation box for a new type of scholarship fund for Grey Goose and Central Saint Martins. Famous alumni were invited to create unique artworks out of a blank bottle of Grey Goose vodka, these are then to be auctioned off at large fund-raising events. I designed the identity, booklet, and invitation at the Design Laboratory.
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Children’s Funeral Guide

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A booklet for Funeral Partners tackling the tough subject of a child’s funeral designed while working at AND. I used soft colour gradients and floating dandelion seeds as gentle metaphors for this difficult period in people’s lives.
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Positivitea

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Art Direction for small tea startup company, Positivitea. A shabby-chic brand aimed at yoga-enthusiasts I ensure the brand remains consistent in all its visual output including the packaging, identity, social media, lifestyle photography, as well as presentation designs for press releases and investors.
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