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Soha Sardinia

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Identity for a new brand of luxury jewelry from Sardinia which I made as the head graphic designer at the Design Laboratory. This project involved coming up with the name, identity, website, and packaging for the brand. The word Soha is a specific lasso used in a Sardinian festival – and so from the name came the concept of having a rope-like ligature between the o & the h. As a new brand it encapsulates Sardinian heritage with a contemporary twist. The retail space was developed by the product design department.